Hey Good Lookin', Watcha Got Cookin'?

A Recipe for Effective Line Sheets & Lookbooks

Saturday, July 14, 11am–1:30pm
The Lab at Museum of Contemporary Craft
724 NW Davis St

Instructors: Gina Morris, co-owner of Radish Underground

Class Size: 40

You've got a delectable product, now how on earth do you get someone to bite? Wholesaling requires first contact with a buyer, most often in the form of printed material representing your products without the benefit of your presence to establish a relationship. This workshop will clear up some of the mystery of Line Sheets & Lookbooks including suggestions on how to prepare your own with all the necessary information, customizing the format to suit your business and budget, and understanding their function in relation to your bottom line. Simultaneously finding the best way to represent your brand while making the ordering process a piece of cake for potential buyers is a recipe for success!

Nutritional Information: What are they used FOR? What's the GOAL?

Ingredients: What do you need to get started?
1/2 Cup PHOTOS
6 tsp PRODUCT INFO
1/4 Cup TECHNICAL DRAWINGS
1 tablespoon PRODUCTION SCHEDULE
1 pinch TERMS

Directions: Get Creative, What's the Best Representation of  YOUR product?
Traditional Formats
Innovative Options & Hybrids
On a Shoestring

Variations:Overviews of...
Order Forms
Samples vs. Swatch Cards

Servings: How do you get them to the right stores?
 knowing your market
 knowing the shops
 how to make contact & maintain relationship with buyers

Prep Time:

30 min Reviewing Exemplary Examples & Cautionary Tales

Cook Time:

30 min Q & A time to address specific questions, brainstorm ideas, and get personal feedback

Ready In:

2 hours of instruction with a 30 min break

About Gina:

Gina Johnson Morris is the co-owner of Radish Underground, an independent boutique in Portland's West End carrying unique and often exclusive products from designer owned companies around the world and specializing in local and regional designers and artisans.

Gina is a featured panelist for the Small Business Development Center's series of talks helping other small business owners adjust and grow in the midst of economic uncertainty called "The Changing Face of Retail". Her highly successful workshop "The Designer Boutique Relationship: A Torrid Love Affair" with business partner Celestial Sipes for I Heart Art PDX and Portland Etsy continues to be a valuable online resource for artistic entrepreneurs looking to take their work from a craft to a sustainable career. Variations on this vitally useful curriculum has been taught at Portland Sewing three times now and will continue to be offered through her RAD(ish) Workshop series at Radish Underground in the near future.

 The daughter of a musician and a dancer, Gina's passion for the arts was ingrained from a very young age as a principal dancer in the Northwest Ballet Company (Montana). She went on to become a soloist and the Assistant Artistic Director Meh-Tropolis Dance Theatre in Los Angeles before embarking on this current adventure in retail to help other artists & artisans along their path. She still choreographs and performs whenever possible, having most recently received the Oregon Theatrical Arts Society award for Best Choreography in a production of "Sweet Charity" in 2010. Gina is a member of the Downtown Retail Council and is actively working with the City of Portland, PICA, and a newly formed coalition of small business owners to develop the West End into a vibrant business community and tourist destination.

Celeste and Gina opened Radish Underground in the heart of Downtown Portland's West End in October 2008, and are currently embarking on their fourth year supporting independent fashion + art. Focusing on designer owned, small, independent lines has been an amazing opportunity to hone their skills in designer/boutique relationships on every level, from incubating new local lines to maintaining established designer accounts around the globe. This year they plan to launch a new venture to spread a little of this gained knowledge with artists and artisans who would like help developing and growing their lines from two sassy ladies with a lot to say on the topic… RAD(ish) Workshop Series coming soon!

About our Professional Development Workshops

Some of the hardest things for creative people to develop are the business skills needed to market and sell their creations successfully. Our Saturday morning workshops cover a wide range of topics to benefit creative minds, with local experts as instructors and virtually no barrier to entry. Learn how to photograph your work, find out the best uses for social media, adopt basic financial practices and much more. With intimate learning environments, heavy Q&A sessions and handouts, you can apply topics to your personal needs.

Some seats may be available at the door, but are not guaranteed. Should you decide to pay at the door, we accept cash and checks, made payable to Pacific Northwest College of Art.